Sporting Goods Manufacturers:

Why should you get involved?

A partnership can be a win win scenario for several reasons:

• Strategic Value—With participation in many sports and fitness activities declining steadily over the past 15 years, the impact of this trend on the sporting goods industry is clear.  Without an overarching strategy to address this issue, the industry must look for more grass roots strategies to influence the issue. By getting young people active today, Good Sports is helping develop customers of tomorrow.  

• Operational Efficiency—As you receive hundreds of product donation requests each year, diverting these requests to a formal process presents an opportunity to make the process more efficient. And importantly, it helps to ensure the goods end up in the hands of kids who would receive the greatest benefit.  While you are in the business of selling goods, not donating goods, it is an inevitable aspect of every business.  With Good Sports involved, we are able to maximize the impact on the community but limit the internal resources dedicated to the effort.  

• Brand Loyalty—In addition, as the focus is to address the stark gap in participation among urban and suburban youth, they offer increased visibility in inner city regions, where partner brands can be further associated with trend setting urban youth. 

 
How can you help?  

• Donate product through a one time or an ongoing donation partnership
• Explore a more comprehensive partnership that strategically aligns with your community philosophy and initiatives
• Make a financial donation to the organization
• Explore a discounted purchasing partnership with the organization

  

For more information, please contact Christy Pugh Keswick at ckeswick@goodsports.org or 617-282-6125 x130.