Good Sports, Inc. and the Atlanta Falcons Youth Foundation (AFYF) have awarded $54,000 worth of athletic equipment to 15 community organizations working to reduce childhood obesity, increase youth fitness, and promote healthy lifestyles for Georgia’s youth.

ATLANTA, July 22, 2010—Good Sports, Inc. and the Atlanta Falcons Youth Foundation (AFYF) have awarded $54,000 worth of athletic equipment to 15 community organizations working to reduce childhood obesity, increase youth fitness, and promote healthy lifestyles for Georgia’s youth.

Good Sports has partnered with AFYF to provide equipment donations that increase opportunities for low-income youth to participate in regular physical activity. The application process is open to programs across the state. Good Sports and AFYF will accept applications for a second round of donations this fall.

“We are thrilled to team up with the Atlanta Falcons Youth Foundation to help kids in Georgia become more physically active,” said Melissa Harper, CEO of Good Sports. “By providing equipment that removes barriers to participation, we can help move more children from sedentary to active lifestyles.”

Good Sports is a non-profit organization that partners with sporting goods manufacturers to distribute equipment, apparel and footwear to youth programs serving underprivileged children. Since 2003, Good Sports has distributed $4.5 million worth of equipment to over 250,000 kids.

“The Atlanta Falcons Youth Foundation is excited to see so many Georgia communities moving more kids from sedentary to active lifestyles,” said John Bare, vice president of AFYF. “Getting kids up and moving for at least 60 minutes a day is critical to their health, happiness and success at school.”

Since Arthur Blank acquired the Atlanta Falcons in 2002, AFYF has grown to be the largest owner-funded foundation in the National Football League, providing more than $16 million in grants to nonprofit organizations across the state of Georgia to improve youth fitness and reduce childhood obesity. Working together, Good Sports and the AFYF will provide Georgia youth organizations with the equipment necessary to level the playing field for disadvantaged youth in participating in physical activity.