Nonprofits are constantly searching for unique ways to raise money. And rightfully so. Unlike corporations, nonprofits do not make their money by selling goods or services for a profit. Instead, nonprofits rely on individual and institutional donors to recognize the social value they are providing to their local and national communities. Although 72 percent of all charitable giving in the United States comes from individuals (according to Giving USA), corporate partnerships cannot be overlooked if a nonprofit wants to succeed. While individuals often donate $5, $10, or $25 dollars to their favorite cause, corporations have multi-million dollar budgets dedicated to “giving back to the community.”
However, corporations aren’t just giving away money because a nonprofit represents a “good cause.” Instead, companies are evaluating charitable investments just like any other investment. Most companies decide to give back because it makes good business sense.
What can nonprofits do to position themselves with potential corporate partners? Below are three things to consider.
Highlight the Reasons Investing Benefits a Company’s Bottom Line
When we at Good Sports approach a potential partnership with a sporting goods manufacturer, we explain how helping get more kids in the game will increase their future customer base. As the kids we serve grow up, they will be more likely to buy equipment from companies that supported them in their youth. Our partners such as Nike, Under Armour, and Wilson recognize the value in this reality.
Provide Avenues for Employee Engagement
Corporations aren’t just looking for ways to financially support their communities. They also want to give their time. Research shows that corporate volunteerism boosts employee morale. As a result, at Good Sports, we offer volunteer opportunities to our corporate partners. Usually this involves employees, such as those from New Balance pictured below, visiting our warehouse and helping us ship out equipment to deserving kids across the country.
Act like You’re a Corporation
At Good Sports, we stress key business metrics in our proposals to corporations. Whether that is highlighting our return on investment (ROI), brand reputation, or impact data, we act like a corporation. We’ve found this resonates.
– Greg Doyle, Business Development Associate