Girls need sports. Playing sports create opportunities for girls and can help prepare them for a life of success. Specifically, we know sports unlock lifelong benefits like increased confidence, improved classroom performance, new friendships and leadership experience.
That’s why Good Sports has launched “She Who Plays,” a campaign designed to support new and equitable access to sport for girls nationwide. This isn’t just about raising awareness — Good Sports is committed to donating $3 million in brand-new sports and fitness equipment, apparel and footwear over three years to directly impact young female athletes.
We understand the need and we are focused on solutions. “She Who Plays” will amplify our impact and open the door for more girls across the country to try traditional and nontraditional sports. Here is how we are going to do it—and how you can help:
Good Sports is partnering with the sporting goods industry to secure products focused on girls and young women to lift the barriers to play. We are seeking to meet specific needs like sports bras, appropriately sized equipment for girls’ sports, and uniforms and footwear geared toward girls in both sizing and design.
Good Sports is working with philanthropic partners including corporations, foundations and individuals to support specific projects focused on young female athletes. Options to help include, donating funds for a new girls’ flag football league or matching the options for equality in school sports programming.
Good Sports is also partnering with strong female ambassadors who will use their voices to promote “She Who Plays” and raise awareness around why giving girls the opportunity to play sports is so important. These women care about the future of sports and not only strive every day to keep the gains we’ve made in this space but strive to progress it forward.
Please reach out to Karleen Herbst, Sr. Director, Fundraising & Business Development at firstname.lastname@example.org.