Program Social Media Toolkit

This toolkit is a guide to help you share the impact you’re making, celebrate your athletes + their new gear, and spotlight your partnership with Good Sports.

Your stories help show the real impact of new equipment – on your athletes, your program, and your community. Sharing these stories helps…

  • Highlight your athletes’ growth and excitement
  • Celebrate your organization and coaches
  • Inspire more people to get kids in the game

Thank you for amplifying the work we do together.

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There are so many great stories for you to share! Here are a few impactful ways to highlight your program:

  • New equipment deliveries or unboxings
  • Program milestones made possible by new gear
  • Athlete impact stories
  • General partnership announcements

These stories help bring the partnership to life.

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Help your content shine—no fancy equipment needed! Here’s some quick tips to help get you started:

  • Use natural light when possible
  • Keep your phone steady (use two hands or lean on a surface)
  • Take multiple shots—choose the best later
  • Make sure faces are visible when possible
  • Shoot horizontal for video if posting to Facebook/X; vertical for Instagram/Reels/TikTok

For more tips on taking great social media photos and videos, click here.

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Keep your captions simple, heartfelt, and focused on impact. Here are a few starter templates you can copy and paste:

New Equipment Moment

It’s New Equipment Day! Thanks to @GoodSportsInc, our team just received brand-new (insert equipment). This gear will help us (insert impact). Thank you for helping us give more kids the chance to play! #PlayForAll #KidsWhoPlayDoBetter #GoodSportsCrew #UnboxingDay

Impact Story

New gear = new opportunities! Thanks to support from @GoodSportsInc, we’re able to (insert impact). Our athletes are ready to give it their all this season! #PlayForAll #GoodSportsCrew

Athlete Highlight

Meet (athlete name)! They’re especially excited about (insert equipment) because (insert short story). Huge thank you to @GoodSportsInc for helping our athletes play, grow, and thrive. #KidsWhoPlayDoBetter

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Following and tagging us helps us see and potentially reshare your posts!

 

Don’t forget to use our hashtags so the entire Good Sports community can follow along:
#PlayForAll #KidsWhoPlayDoBetter #GoodSportsCrew #UnboxingDay

View the full post here.

Good Sports Logos

  • Good Sports Logo (color)

    For white/light colored backgrounds

    Download
  • Good Sports Logo (white)

    For dark backgrounds

    Download
  • Good Sports Logo (black)

    For white backgrounds

    Download